This project contains two concepts:

1. Slogans + explainer
Bold social media comments we respond to in the educational and explanatory form.

2. MUAC your surroundings
Use visuals on MUAC arm circumference comparing it to the other things.

You can use the cards individually, but we recommend using them in such order:

Option 1: Any of the 4 files of "MUAC - Malnutrition - SMM Cards №" + "MUAC - Malnutrition - SMM CARDS - MUAC explainer"


OR


Option 2: Three cards in one session of selection with bold statements on malnutrition.

For example: "MUAC - Malnutrition - SMM CARDS -famine 1" + "MUAC - Malnutrition - SMM CARDS - famine 2" + "MUAC - Malnutrition - SMM CARDS - famine 3".

You can also create your own cards with "MUAC your surrounding" content, using your selection of referred items that might fit the referred circumference on the picture. Try to find items that are similar to that.

For any further questions don't hesitate to contact OCB Creative Team.