The Video Ad underlines MSF’s profile as an international, medical, humanitarian emergency organization.
We also wanted to make it relatable through having a call to action that highlights the work of emergency workers, first responders, medical and paramedical profiles inside and outside MSF.

The video tagline:
Not everyone gets to enjoy the match until the end.
MSF provides medical aid to people affected by armed conflict, epidemics, natural disasters, and exclusion from healthcare around the world.
Tag and share with those attending to patients.