During 2020, MSF Lebanon Branch Office developed its first 30 seconds TV spot in Arabic targeting the audience in the Middle East for general visibility. The heartfelt video explains the harsh and different environments were MSF intervene, both regionally and globally, and demonstrates the response of the organisation in these troubled locations to support people in need.

This TV Commercial is broadcasted on local Lebanese channels (LBCI & AL Jadeed) starting January 4th for 2 consecutive weeks. Also, from January 11 to 24th on Local websites (Annahar, Lebanon Files + VDL Dbayeh),

The footage in the background of the video represents the different contexts were MSF intervene: Natural disaster, war, search and rescue and epidemics. While the patients placed at the center of focus in the video represent the corner stone of MSF work and response.

This commercial would have not been realized without the Farm, who conceptualized the original idea, and Solo films, the production company that crafted the film within the limited budget available.