THE SCRIPT
Opening titles - THE NAKED TRUTH - on backlit smoke.
VO: Bob is a pharmaceutical corporation executive.
VO: Bob makes and sells drugs people need to stay alive.
V/O: You know the rules Bob, lose..and you strip
VO: So prices are high because early drug research is expensive, right Bob? But who’s
really paying for this research in the first place?
VO: Bob continues to justify sky-high drug prices by claiming that later drug research
costs are HUGE.
VO: So, how much does it cost then, Bob?
VO: 'You claim it is billions of dollars but you keep this data secret... what are you hiding,
Bob?’
VO: Perhaps pharma’s so-called ‘research costs’ aren’t as big as they say they are.
Slide:
In 2014, pharmaceutical corporations generated over US $1 trillion in sales.
Pharma won't tell us…
...but 2010 figures suggest as little as 8% of sales gets put back in to
developing new drugs.
So why are we paying so much for our medicines?
FINAL SLIDE
LOGO
#THENAKEDTRUTH
Share this video to demand affordable life-saving medicines for people
everywhere.
Learn more @ www.msfasccess.org/nakedtruth